WHAT IS BRAND IDENTITY? The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind. The most commonly agreed upon elements of a brand identity usually include:
So how do you build a Brand identity that your customers can stand behind? Think of these things...
WHAT IS MARKETING?
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Once you've defined your brand, how do you get the word out? Here are a few simple, Marketing tips: 1. Keep it clean Not too much text, and not too many graphics used in the same banner . 2. Take advantage of contrast To create contrast in your design, you can make use of size color, alignment, repetition, proximity, whitespace, and texture. 3. Limit the number of fonts you use If you don’t want to use just one font, then I recommend choosing at most a pair of fonts, so that the discrepancy between them won’t be too apparent. 4. Play with different font sizes Even if you use a single font for all your designs, you can still create distinct effects by playing with the font size. 5. Adhere to brand guidelines This means making sure that you incorporate your logo, color palette, typography, and other brand elements that are specific to your business (like an icon, a pattern, or a particular photographic style). 6. Use the psychology of color The psychology of color is about art and science combined. That’s why you need to think about the type of response you’d like from your audience and find the perfect combo between your brand’s colors and those that will help you achieve your goals. 7. Plan campaigns around holidays After you identify holidays that would work for your audience, it’s time to start designing some marketing materials around those themes, depending on what type of campaigns you thought of.
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