CLO: I will apply the design cycle, rules of design & brand identity to create an original concept for a food truck. I will create the logo, wrap for a truck, menu, marketing & mobile app and discuss the process with peers verbally in class and justify my decisions on Trello. I must include all details needed to sell product. WHAT ARE YOU LEARNING: I will be able to create a brand identity within specifications for a new product by using design principles and the steps of the design cycle. HOW WILL I KNOW YOU GET IT? By creating a logo using rules of design. I will use the design cycle to brainstorm, sketch at least 5 thumbnails, create and revise one idea, and justify my decisions with peers on Trello. I will revise my logo so it is versatile and then add color for truck wrap & menu. I will use the design cycle over and over until I come up with a winning concept and visual ad to sell the products on my truck. WHY IS IT IMPORTANT? Artist follow a simple set of rules and size guidelines. In order for people to understand and communicate their ideas these rules need to be considered. Brand identify is important for a product to sell and be relevant. Without the right design, your business may fail. By assigning different visual characteristics to sections of information (size, color, contrast, repetition, alignment, proximity) a designer can influence what users will perceive as being more important. REQUIREMENTS: Size: See requirements below Medium: Adobe Illustrator CS6 Adobe Photoshop CS6 Adobe Dimensions Adobe XD Corel Draw/Laser Cutter VOCABULARY: Resolution, Vector vs. Rastor, Rules of logo design: Keep it simple, timeless, memorable, versatile & appropriate. Visual Hierarchy: size, color, contrast, repetition, alignment, proximity Things to think about:
Advantages of Vector Graphics (.AI) vs Raster (.PSD)
PROJECT MUST HAVESBrainstorm, Plan and Sketch out your ideas first. Start with the concept first! Then the logo! The most time will be spent here!
(you should have about 5 sketches of your truck ideas to start) Your goal is to create a food/service truck design that is as realistic as possible. You may want to look at actual food truck designs on the internet for inspiration. It can be a service instead of food. 1- YOUR CONCEPT/LOGO DESIGN: at least 2.5x2.5 VECTOR image. It can vary based on need. It will also appear on your truck, uniforms, app & menu. You need to mock up at least 3 (b&w, 2-3 spot color, full color). ADOBE Illustrator 2- TRUCK DESIGN PLAN: use templet given to you in classroom. Start with 150 Resolution. RASTER. Fill the background with a color or a gradient that compliments your design. Truck should not be white. Do one side at a time. We will print or paint finished design. ADOBE Illustrator/Photoshop 3- MENU DESIGN: at least 8.5 x 11, 150 Resolution Printed. RASTER or VECTOR. Must include your logo design. You will be using InDesign to create a menu. Menu Board needs to be on your truck as well. This may be different than printed take away menu. ADOBE Illustrator/Photoshop/In Design 4- PRODUCT DESIGN: We will make stickers (VECTOR) from this logo as well as t-shirts, you will learn how to cut vinyl to screen print. Think about bags, plates, cups, napkins, water bottles, bas, hats etc. Use Dimensions to show mock up examples. ADOBE Illustrator/Dimensions, Silhouette Cameo 5- 3D TRUCK MODEL: use (VECTOR) templet you used from illustrator (Part 2), import into Corel draw to cut on laser cutter. You will cut out, assemble and add your printed or painted wrap. COREL DRAW - LASER CUTTER 6- MOBILE APP DESIGN: This will be the last stage of the project, you will create a mock up of what an app could look like or web page.. ADOBE XD & Weebly.com
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WHAT IS BRAND IDENTITY? The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind. The most commonly agreed upon elements of a brand identity usually include:
So how do you build a Brand identity that your customers can stand behind? Think of these things...
WHAT IS MARKETING?
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Once you've defined your brand, how do you get the word out? Here are a few simple, Marketing tips: 1. Keep it clean Not too much text, and not too many graphics used in the same banner . 2. Take advantage of contrast To create contrast in your design, you can make use of size color, alignment, repetition, proximity, whitespace, and texture. 3. Limit the number of fonts you use If you don’t want to use just one font, then I recommend choosing at most a pair of fonts, so that the discrepancy between them won’t be too apparent. 4. Play with different font sizes Even if you use a single font for all your designs, you can still create distinct effects by playing with the font size. 5. Adhere to brand guidelines This means making sure that you incorporate your logo, color palette, typography, and other brand elements that are specific to your business (like an icon, a pattern, or a particular photographic style). 6. Use the psychology of color The psychology of color is about art and science combined. That’s why you need to think about the type of response you’d like from your audience and find the perfect combo between your brand’s colors and those that will help you achieve your goals. 7. Plan campaigns around holidays After you identify holidays that would work for your audience, it’s time to start designing some marketing materials around those themes, depending on what type of campaigns you thought of. Graphic design is the process and art of combining text and graphics to communicate an effective message in the design of websites, logos, graphics, brochures, newsletters, posters, signs, and any other type of visual communication. Designers achieve their goals by combining the elements and principles of graphic design. In addition to the obvious elements — images and type — graphic design Elements include lines, shapes, texture, value, size, and color. Graphic designers for print and web pages use some or all of these elements to generate effective designs. The goal is usually to attract the viewers’ attention and sometimes to motivate them to take a specific action. The elements of graphic design combine with the Principles of alignment, balance, repetition, proximity, contrast, and space to create effective page compositions. Principles of graphic design address ways in which a graphic designer can assemble the individual elements into a cohesive whole. Designers draw the viewer's attention to an important element by placing the important element in the place where the eye naturally falls. THINGS TO REMEMBER For Good Logo Design:
Color is an important consideration in your brand identity system. Colors have a significant impact on people's emotional state. Color can trigger an emotion and evoke a brand association. Color in branding is also important because our response to a color is based on our life experiences and cultural associations. COLOR MEANINGS
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