CLO: I will apply the design cycle, rules of design & brand identity to create an original concept for a food truck. I will create the logo, wrap for a truck, menu, marketing & mobile app and discuss the process with peers verbally in class and justify my decisions on Trello. I must include all details needed to sell product. WHAT ARE YOU LEARNING: I will be able to create a brand identity within specifications for a new product by using design principles and the steps of the design cycle. HOW WILL I KNOW YOU GET IT? By creating a logo using rules of design. I will use the design cycle to brainstorm, sketch at least 5 thumbnails, create and revise one idea, and justify my decisions with peers on Trello. I will revise my logo so it is versatile and then add color for truck wrap & menu. I will use the design cycle over and over until I come up with a winning concept and visual ad to sell the products on my truck. WHY IS IT IMPORTANT? Artist follow a simple set of rules and size guidelines. In order for people to understand and communicate their ideas these rules need to be considered. Brand identify is important for a product to sell and be relevant. Without the right design, your business may fail. By assigning different visual characteristics to sections of information (size, color, contrast, repetition, alignment, proximity) a designer can influence what users will perceive as being more important. REQUIREMENTS: Size: See requirements below Medium: Adobe Illustrator CS6 Adobe Photoshop CS6 Adobe Dimensions Adobe XD Corel Draw/Laser Cutter VOCABULARY: Resolution, Vector vs. Rastor, Rules of logo design: Keep it simple, timeless, memorable, versatile & appropriate. Visual Hierarchy: size, color, contrast, repetition, alignment, proximity Things to think about:
Advantages of Vector Graphics (.AI) vs Raster (.PSD)
PROJECT MUST HAVESBrainstorm, Plan and Sketch out your ideas first. Start with the concept first! Then the logo! The most time will be spent here!
(you should have about 5 sketches of your truck ideas to start) Your goal is to create a food/service truck design that is as realistic as possible. You may want to look at actual food truck designs on the internet for inspiration. It can be a service instead of food. 1- YOUR CONCEPT/LOGO DESIGN: at least 2.5x2.5 VECTOR image. It can vary based on need. It will also appear on your truck, uniforms, app & menu. You need to mock up at least 3 (b&w, 2-3 spot color, full color). ADOBE Illustrator 2- TRUCK DESIGN PLAN: use templet given to you in classroom. Start with 150 Resolution. RASTER. Fill the background with a color or a gradient that compliments your design. Truck should not be white. Do one side at a time. We will print or paint finished design. ADOBE Illustrator/Photoshop 3- MENU DESIGN: at least 8.5 x 11, 150 Resolution Printed. RASTER or VECTOR. Must include your logo design. You will be using InDesign to create a menu. Menu Board needs to be on your truck as well. This may be different than printed take away menu. ADOBE Illustrator/Photoshop/In Design 4- PRODUCT DESIGN: We will make stickers (VECTOR) from this logo as well as t-shirts, you will learn how to cut vinyl to screen print. Think about bags, plates, cups, napkins, water bottles, bas, hats etc. Use Dimensions to show mock up examples. ADOBE Illustrator/Dimensions, Silhouette Cameo 5- 3D TRUCK MODEL: use (VECTOR) templet you used from illustrator (Part 2), import into Corel draw to cut on laser cutter. You will cut out, assemble and add your printed or painted wrap. COREL DRAW - LASER CUTTER 6- MOBILE APP DESIGN: This will be the last stage of the project, you will create a mock up of what an app could look like or web page.. ADOBE XD & Weebly.com
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