Why is visual storytelling so important?
We can discuss the importance of visual storytelling all day, but what do the facts show? Studies have revealed some pretty alarming statistics about the true impact of visual content:
In the midst of a culture so saturated with images and videos, if you’re not up-to-date on visual storytelling, you’re already several steps behind competing designers looking to make some headway in the industry. RULES TO KEEP IN MIND Tell the whole story: Beginning Middle & end Remember Visual Hierarchy To make a long story short (hah!) the most important items should be closest to the top of the screen and, generally, they should also be the biggest items that the user can see. Use Light to Your Advantage No matter the color palette that a scene might be in, people are keyed into the idea that darkness conveys mystery and danger. Brightness, on the other hand, offers both safety and a sense of importance. As you present the conflict or bully, use shadows or muted colors. Think about Color Psychology Colors offer tremendous expressive opportunities. The best visual storytelling comes when you plot out each “shot,” like a director: Part of that thought process should be the right color for the right emotion. Check the Power of color meanings here. Use Visual Metaphors to Make Meaning For example, a clock represents the passage of time, while dark clouds demonstrate that stormy times are ahead. Close with Your Strongest Image While a great first impression is essential, the final image someone sees will make or break a visualized story. When you save your biggest moment to the very end, users are more likely to act on your content.
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