CLO: Students will be using their logo design in Illustrator or Photoshop to create a direct mailer. Students need to chose which program is best for the design in mind. SW use the design cycle to create a front & back design to promote their business. Go to Google Classroom Download 5.5x8.5 flyer templets for Photoshop & Illustrator. (save to desktop, don't screen shot) Use your layers. You can turn off templets as you go. Make Mailers Useful: What your flyer should have... Store hours Directions Invitation to an event Advertise a sale/coupon Menu items (with or without prices) Testiomony/client reviews How to learn more: website address or social media tags Can be mailed if needed (leave a small space in design to include a label) AVOID cheesy tag lines, italics or !!!! Use color wisely Use grid layout or add blocks of color Make a variety (use different photos or colors in SAME LAYOUT) Keep it simple PROOFREAD: Check your spelling Need a reminder on layout design
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