If you had to design a flyer would you use Photoshop, Illustrator, InDesign, or a combination? Why? CLO: Students will be choose an Adobe tutorial to learn how to set up and create a direct mailer, using the appropriate tools in InDesign. Photoshop & Illustrator elements will also be included in the design. Pick one of the tutorials below. You need to change the preferences in InDesign before you start. Click on Units & Increments to set the measurements being used (Inches, Millimeters, etc) You need to set up a document every time you start. Click on links to download the photos, the paper texture on in the last one is not working so you may download your own from google. It depends on what’s in it and what your skills are. Photographic images (or creations based on combinations of photos) cab be edited at best in Photoshop, of course. Logo’s, diagrams, icons, many kinds of illustrations are probably created (or need to be created) in Illustrator. Designing the whole flyer, putting images (photos, logos, illustrations, etc.) together with texts, can be done in Illustrator or (if you’re more familiar with that) InDesign. If the flyer involves a lot of texts and/or multiple pages (more than just a front and backside) and layout. If you only know Photoshop and don’t need much text or other graphics (just a few lines, a logo or icon or two, and that’s it), then you might as well slap it all together in Photoshop but please save it as a Photoshop PDF, to ensure the crisp rendering of texts, shapes, and other vector based elements.
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CLO: Students will be using their logo design in Illustrator or Photoshop to create a direct mailer. Students need to chose which program is best for the design in mind. SW use the design cycle to create a front & back design to promote their business. Go to Google Classroom Download 5.5x8.5 flyer templets for Photoshop & Illustrator. (save to desktop, don't screen shot) Use your layers. You can turn off templets as you go. Make Mailers Useful: What your flyer should have... Store hours Directions Invitation to an event Advertise a sale/coupon Menu items (with or without prices) Testiomony/client reviews How to learn more: website address or social media tags Can be mailed if needed (leave a small space in design to include a label) AVOID cheesy tag lines, italics or !!!! Use color wisely Use grid layout or add blocks of color Make a variety (use different photos or colors in SAME LAYOUT) Keep it simple PROOFREAD: Check your spelling Need a reminder on layout design
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