CLO: Students will make a copy of their black & white logo design in Illustrator and add color. SW show their understanding of color by applying it appropriately to their design. Think about what you will be using the color versions for.
Click photo to enlarge. The most valuable brands
We can take a look at the 100 most valuable brands in the world are doing and how they use color in their logos. These companies spend millions (often billions) on marketing and brand development and they KNOW a little something about the colors they’re using. There’s reasons why the most valuable brands in the world use mostly primary and secondary colors, a restricted palette of one or two colors, and (mostly) limit their colors to the bars at the head of this post. It all has to do with color psychology. Accordingly, here’s some diagrams that takes a look at some of that psychology, the stats of the top 100 brands and examples of logos, broken down nicely into their various color schemes:
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