Wordmark This type of logo is a purposively designed font type which spells out the company or brand. Sometimes it’s also called logotypes (since they are logos composed entirely of “type”). Lettermark This type of logo is focused on typography. Lettermark uses the company name’s initials or first letter, which may better graphically represent the company better than the full company name. Brandmark/Pictoral Symbol This type of logo represents the company by using a simple but bold symbol which is often through abstract design. Its simplicity leads the mind of the consumers to easily remember the logo and company being represented by it. Combination Mark This type of logo is a combination of type and symbol. The type may be bigger than the symbol vice versa depending on the design and purpose of the brand. In some cases, the company’s/brand’s symbol in this combination mark may represent their company/brand without the text with proper investment of time and money or if this strong combination mark already left brand identity. Emblem This type of logo encases the company name or brand name within the design, which means, this is also a combination of text and symbol. The difference between combination mark and emblem is that the company name is within or inside the design or symbol. Abstract Mark An abstract mark is a specific type of pictorial logo. Instead of being a recognizable image—like an apple or a bird—it's an abstract geometric form that represents your business. A few famous examples include the BP starburst-y logo, the Pepsi divided circle and the strip-y Adidas flower. . Mascot Mark A mascot is simply an illustrated character that represents your company.
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