CLO: Students will make a copy of their black & white logo design in Illustrator and add color. SW show their understanding of color by applying it appropriately to their design. Think about what you will be using the color versions for.
Click photo to enlarge. The most valuable brands
We can take a look at the 100 most valuable brands in the world are doing and how they use color in their logos. These companies spend millions (often billions) on marketing and brand development and they KNOW a little something about the colors they’re using. There’s reasons why the most valuable brands in the world use mostly primary and secondary colors, a restricted palette of one or two colors, and (mostly) limit their colors to the bars at the head of this post. It all has to do with color psychology. Accordingly, here’s some diagrams that takes a look at some of that psychology, the stats of the top 100 brands and examples of logos, broken down nicely into their various color schemes:
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NEXT STEP IN YOUR VECTOR LOGO DESIGN IS |
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CLO: Students will participate in the creative process of brand identity from conception to final print, by researching logo design, drawing up multiple sketch & a conceptual plan for execution.
You are going to create a logo for your name or a real business. Yes, you may use a family business or club/team at Lincoln. You are going to create an identity based on client needs, location and audience. The entire project will consist of many parts. You must use the design cycle for each part. Right now we are focusing on logo design.
You may use Illustrator, google, any digital cameras or art materials needed. You choose what is best for the job. Please put art materials back on cupboard when finished. You may leave sketches on my desk.
Project MUST HAVES !!!!
You may use Illustrator, google, any digital cameras or art materials needed. You choose what is best for the job. Please put art materials back on cupboard when finished. You may leave sketches on my desk.
Project MUST HAVES !!!!
- proof of research (ideas, likes, similar businesses) make a folder on your desktop of your inspiration
- plans/sketches of ideas (at least 20 thumbnails, may be digital or hand drawn) examples below
- revisions and critiques (notes of changes)
- Final logos in black and white, saved in .jpeg, .pdf & .ai format (to be uploaded to google classroom)
Things to REMEMBER when creating your Logo
- Keep it simple (easier to read the better, black & white to start)
- Keep it timeless (would your design work in 1970, 2000, 2020?)
- Make it memorable (will someone remember it after only seeing it for a minute)
- Make it versatile (needs to work on social media, T-shirts, business cards, banners, etc.)
- Make it appropriate (think about your audience, do not offend anyone)
What did I miss?
Look here first to find out what we are doing. Check out current and past assignments below.
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