Famous/Successful Logos & Bands
0 Comments
12 Principles of Great Brand DesignJohn Rampton , NOV 14, 2014 @ 08:00 AM CONTRIBUTOR, Entrepreneur helping startups figure out what's happening with Google Branding is something you should be focusing on even in your startup days. It’s much easier (and more cost effective), to get your brand design right the first time, rather than fix it later. However, this can be tough to focus on when you’re just starting out. Keep these dozen tips in mind to stay on track, make the right branding moves, and ensure your company shows off its best self from day one: Stay classic Classic doesn’t mean boring and it certainly doesn’t mean old school or stodgy. It does, however, mean foregoing trends in many area’s such as in favor of traditional fonts, colors with staying power (such as neutrals or primary colors), and being able to see the branding lasting for decades. That’s the goal, right? Match the branding to the company This seems obvious, but everyone has seen a logo that just doesn’t align with what the company does. Let your mission statement and business plan lead the way. If your company is a trampoline business in the ocean off Hawaii, make sure that excitement shows through in the branding. Make sure it can’t be confused with other businesses Recommended by Forbes Sometimes this is unintentional, and other times companies try to ride the coattails of other, existing companies. Get multiple opinions and make sure your branding can’t be easily confused with another company’s. Ensure it works on multiple platforms Is your branding and logo going to work in print, on smartphones, on billboards and in low quality newspapers? It needs to have mass appeal and be clear enough to not get “lost,” regardless of platform Stick to no more than two colors Black and white don’t count, but beyond them only go for one or two additional colors. Anything else is overkill, and you’ll be paying a premium when printers (such as t-shirt screeners), charge by the color. Less is more This goes for font choice, color, actual number of lines and everything else. Take a look at the branding from some of the largest companies such as Subway , Starbucks or Chipotle. They’re actually minimal, easy to recognize, and clean. Remember the name is for life One of the most exciting, yet frustrating things about starting a business is choosing the name. Don’t get swept up in trends, such as opening a breakfast joint called “Hashtag.” Instead, go with something easy to say, spell, and remember. Keep mottos under seven words If you’re including a motto regularly in your branding, such as McDonald’s, “I’m loving it,” the less is more principle also applies. Sometimes it’s necessary in order to make it clear what your company does, or simply to wriggle into the heads of consumers. If you do so, keep it short. Leave plenty of white space White space is free space when it comes to printing, and it also lets your branding breathe. A glob of black and/or colors is unattractive and tough to make out from a distance. Steer clear of sharp edges The lines of your branding should almost always be a little softer and smoother. If you go with sharp lines and edges, such as the “W” in Wendy’s, it can look outdated, unwelcoming, and overly formal. Choose warm or cool tones carefully When selecting a color scheme, before choosing between turquoise and periwinkle, consider what kind of vibe cool vs. warm tones will suggest. Do you want your audience feeling excited, passionate and fired up—or would you rather they feel relaxed, calm, and collected? Warmth and coolness of tone will dictate that. How would the eBay logo look with the letters in light tan, outlined by turquoise? Putrid! The primary colors used on each letter, brilliant. Put some of “you” in there If it’s your company, you deserve to have a little “you” in there. Maybe you adore a certain font, elephants, or your favorite color is a very specific lavender. When you can, let your uniqueness leak into your branding. Most importantly, hire a reputable marketing/graphic design team to help you. I also like to make sure you have clean url’s. This is the face of your business and you don’t want it in the hands of a newbie. UX: User experienceObjectives: Improve your skills with basic Illustrator tools using CS6 versions, particularly drawing with the pen tool/shape tool/pathfinder and Using the color palate and fill tool. Apply an understanding of the Graphic Design principles of line, color & shape. Parameters:
CLO: Students will participate in the creative process (researching) by referencing instructions and tutorials. Students will create a coloring sheet to demonstrate their knowledge of the image trace and color tools of illustrator.
Students will apply color to a coloring sheet of their choice using the tools of Image trace and Live color
Due: Wed Oct 26, 2016 CLO: Students will participate in the creative process (researching) by using the appropriate technology, listening, reading or referencing instructions to explore the tools of illustrator. What does Illustrator do? Adobe Illustrator is a program used by both artists and graphic designers to create vector images. These images will then be used for company logos, promotional uses or even personal work, both in print and digital form. So what is Adobe Illustrator used for? It is typically used to create illustrations, charts, graphs, logos, diagrams, cartoons of real photographs, and more. While the program may be difficult to understand initially, the final product will be well worth the learning curve. What is a vector Image? Creating vector images allows you to create clean, beautiful works of art that can be scaled up and down infinitely without ever losing quality. Have you ever created an image in Adobe Photoshop, and then realized that you should have created it three times larger than you did? You go into Image Adjustments, increase the size, and … oops. The image is now pixelated and looks horrible. If the image was too small to begin with, you’ll need to start all over again. The same does not remain true for Adobe Illustrator. Unlike the familiar gif, jpeg, tiff, etc images – known as raster images – vector images are not made up of a grid of pixels. They are instead created by paths – a combination of a starting point and an ending point with a combination of shapes, angles and lines in-between. These paths relate to each other by mathematical formulas, allowing them to be scaled and rescaled infinitely.
Watch these tutorials to get started
Type inside IllustrationCLO: Students will, through reading and listening to tutorials, be introduced to a new project in which they will create an animated GIF. They will animate a simple object, photo or text using the appropriate tools in Photoshop CS6 Click Here First: Online tutorial for creating animated gifs Photoshop How to Create an Animated GIF in Photoshop
Due: Friday Oct 14, 2016
After effects: adding motion to textYou may not have this installed on your computer yet but you can search using your magnifying glass at the top right. of your computer screen. CLO: Students will participate in the creative process by using the appropriate technology or artistic technique and by referencing tutorials for instruction to create a fictitious movie poster. Students will be able to investigate movie poster design and get support through speaking & listening to teacher and peers.
Assignment: I’m going to give you two directions in which you can choose to design this project. You choose which one you will want to create: Assignment#1 or Assignment #2. (So, choose only ONE) Assignment Choice #1: Create a convincing movie poster for a completely fictitious movie that includes all the text elements required for a movie poster. The title of this movie will be (and you MUST use this title, no exceptions): “_________” Assignment Choice #2: Create a convincing movie poster for a movie adapted from *classic literature. Like the first assignment, it will include all the text elements required for a movie poster. Come up with new, hip title. For example, Shakespeare’s titles for his plays lacked the contemporary wit that we have grown accustomed to. Therefore, think of a more creative title for a modern rendition for the movie taken from a famous book or play. Shakespeare’s play “Romeo & Juliet” could instead be called “Loved to Death”, “Hidden Love"”, or “Girl meets boy”. *Having trouble remembering what some of the most famous works of literature are? Then, check out a listing of literary classics on this web-site: http://www.literatureclassics.com/ Due: Oct 11, 2016 PROJECT REQUIREMENTS
Include all of the following text elements into your movie poster
You may also consider including: A hook or tag-line on the poster (perhaps a famous quote or something you make up). Quotes from made-up critic reviews. Once you have chosen which assignment you want to do, then PICK A GENRE: Give considerable thought to the type of genre your movie will be. Will it be an action movie? Or science fiction? A horror movie will have completely different style of images and text than an action movie or one about romance. Remember These rulesCLO: Students will participate in the creative process (planning) by using the appropriate technology, listening, reading or referencing instructions or tutorials about layout design. Students will show what they know by applying their research in planning/sketching their poster design. Map out these two batman movie posters using the graphic design grid. Images also appear in your Google classroom account. Turn this in first before you brainstorm your ideas for your own poster.
CLO: Students will participate in the creative process (researching) by using the appropriate technology, listening, reading or referencing instructions or tutorials about typography. For example, what’s the difference between these two signs: the text or thetypography? Typography is the visual component of the written word. A text is a sequence of words. A text stays the same no matter how it’s rendered. Consider the sentence “I like pizza.” I can print that text on a piece of paper, or read it aloud, or save it in a file on my laptop. It’ll be the same text, just rendered different ways—visually, audibly, digitally. But when “I like pizza” is printed, typography gets involved. All visually displayed text involves typography—whether it’s on paper, a computer screen, or a billboard. Is typography an art? That’s like asking if photography is an art. Certainly there are photographers and typographers whose ideas and techniques raise their work to the level of art. But at their core, both photography and typography perform a utilitarian function. The aesthetic component is separate. Being an effective typographer is more about good skills than good taste.
Rules of TypographyLeading Leading describes the vertical space between each line of type. It's called this because strips of lead were originally used to separate lines of type in the days of metal typesetting. Kerning Kerning describes the act of adjusting the space between characters to create a harmonious pairing. For example, where an uppercase 'A' meets an uppercase 'V', their diagonal strokes are usually kerned so that the top left of the 'V' sits above the bottom right of the 'A'. Tracking this relates to the spacing of all characters and is applied evenly. Hierarchy and scale If all type was the same size, then it would be difficult to know which was the most important information on the page. In order to guide the reader, then, headings are usually large, sub-headings are smaller, and body type is smaller still. Size is not the only way to define hierarchy – it can also be achieved with color, spacing and weight. All typefaces are not created equally. Some are fat and wide; some are thin and narrow. So words set in different typefaces can take up a very different amount of space on the page.
CLO:
Students will investigate and define the rules of composition by using the appropriate resources. Students will be able to create a movie poster using the4 rules of design and get support through speaking & listening to teacher and peers. |
What did I miss?Look here first to find out what we are doing. Check out current and past assignments below. Archives
May 2017
Categories
All
|