CLO: Students will participate in the creative process of brand identity from conception to final print, by researching logo design, drawing up multiple sketch & a conceptual plan for execution. WHAT ARE YOU LEARNING? I am learning the importance of brand identity, and I will learn the rules of logo design and how to brainstorm and sketch out ideas and make revisions using the design cycle. HOW WILL I KNOW YOU GET IT? I will build upon the rules of logo design and color theory to create a logo. Using the design cycle to brainstorm, draw, color , I will talk about my decisions with peers to revise my deign and set it up to print.. WHY IS IT IMPORTANT? It helps to be able to identify a product or business with just a simple look or symbol. In the real world logos are used more than product names. With social media being a visual platform, logo design is used to identify most industries today. It helps us navigate directions, buying items and even knowing the difference between a good vs. bad product. REQUIREMENTS: Size: 8.5x11 Medium: Adobe Illustrator CS6 One color: black VOCABULARY: Show me how how to brainstorm. The rules: Keep it simple, Keep it timeless, Make it memorable, Make it versatile, Make it appropriate You are going to create a logo for your name or a future business. Yes, you may use a family business or club/team at Lincoln. You are going to create an identity based on client needs, location and audience. The entire project will consist of many parts. You must use the design cycle for each part. Right now we are focusing on logo design. You may use Illustrator, google, any digital cameras or art materials needed. You choose what is best for the job. Please put art materials back on cupboard when finished. You may leave sketches on my desk. Project MUST HAVES !!!!
WHAT IS BRAND IDENTITY? The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind. The most commonly agreed upon elements of a brand identity usually include:
THINGS TO REMEMBER WHEN CREATING YOUR LOGO
COLOR MEANINGS
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