CLO: I will apply the design cycle, rules of design & brand identity to create an original logo, label and ad for a new drink, and discuss the process with peers verbally in class and justify my decisions on Trello. I must include all details needed to sell product. WHAT ARE YOU LEARNING: I will be able to create a brand identity within specifications for a new product by using design principles and the steps of the design cycle. HOW WILL I KNOW YOU GET IT? By creating a logo using rules of design. I will use the design cycle to brainstorm, sketch at least 5 thumbnails, create and revise one idea, and justify my decisions with peers on Trello. I will revise my logo so it is versatile and then add color for labels. I will use the design cycle over and over until I come up with a winning concept and visual ad to sell the product. WHY IS IT IMPORTANT? Artist follow a simple set of rules and size guidelines. In order for people to understand and communicate their ideas these rules need to be considered. Brand identify is important for a product to sell and be relevant. Without the right design, your business may fail. By assigning different visual characteristics to sections of information (size, color, contrast, repetition, alignment, proximity) a designer can influence what users will perceive as being more important. REQUIREMENTS: Size: See requirements below Medium: Adobe Illustrator CS6 & Adobe Photoshop CS6 VOCABULARY: Resolution, Vector vs. Rastor, Rules of logo design: Keep it simple, timeless, memorable, versatile & appropriate. Visual Hierarchy: size, color, contrast, repetition, alignment, proximity Sketch out your ideas first. Start with the logo! The most time will be spent here! (you should have about 5 sketches to start) Your goal is to create a drink bottle design that is as realistic as possible. You may want to look at actual soda bottle designs on the internet for inspiration. Craft beer bottles are usually very artistic. Open Adobe Illustrator, and create 3-4 new artboards. Name your project "yourname"_drinkdesign_1.ai 1- YOUR LOGO DESIGN: at least 2.5x2.5 Vector image. It can vary based on need. We will make stickers from this logo. It will also appear on your label. You need to mock up at least 3. Illustrator 2 - YOUR LABEL: at least 2.25 inches tall by 8.5 inches wide. 150 Resolution. Depends on bottle you are using. Fill the background with a color or a gradient that compliments your soda. Illustrator/Photoshop 3- YOUR POSTER AD for a magazine: at least 11x17, 150 Resolution. Must include your real printed label wrapped on the bottle. You will be using studio to photograph your image. Then create an ad including your photo. Illustrator/Photoshop Things to think about:
Advantages of Vector Graphics
Refresher: TEXT & LOGO TUTORIALS
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